# TaoPeach · 全站英文文案包

> 语态原则：温暖、轻快、第一人称工坊口吻（we/made in our studio），像认识的手艺人，不像品牌机器人。
> 禁用词：cheap、best in the world、100% guaranteed（触发美国广告合规红线，也掉价）。

---

## 1. 品牌一句话（各处复用）

- **Slogan（主）**：Squish into Happiness.
- **副语**：Handmade squishies & toys, made slow and shipped with love.
- **30 秒电梯稿**（社媒简介用）：
  > TaoPeach is a tiny studio making handmade squishy toys and desk buddies. Each piece is hand-poured, hand-finished, and a little imperfect — on purpose. 🍑

## 2. 导航与页面名

| 中文习惯 | 站点用词 | 备注 |
|---|---|---|
| 首页 | Home | — |
| 商店 | Shop | 不要用 Store/Products |
| 分类：捏捏 | Squishies | 海外品类标准词 |
| 分类：潮玩/桌面摆件 | Desk Buddies | 比 "toys" 溢价感强 |
| 分类：礼盒 | Gift Sets | — |
| 品牌故事 | Our Story | 不要用 About Us |
| 常见问题 | FAQ | — |
| 联系 | Contact | — |

## 3. 首页文案

### Hero（大图区）
- **H1**: Squish into Happiness
- **副文**: Handmade squishy toys crafted in small batches. Slow-made, soft, and seriously squeezable — each one is a little different, just like you.
- **按钮**: Shop Squishies ／ Meet the Studio →（锚到 Our Story）
- **角标小字**: Ships worldwide from our little studio 🍑

### 信任四列（Multicolumn）
1. 🖐 **Handmade in Small Batches** — Every piece is poured, finished, and quality-checked by hand.
2. 🌍 **Worldwide Shipping** — Carefully packed and tracked, wherever you are.
3. 🎁 **Gift-Ready Packaging** — Arrives in a cute gift box with a handwritten-style note card.
4. 💛 **30-Day Happiness Guarantee** — Not in love? We'll make it right.

### 故事入口区（Image with text）
- **标题**: Made slowly, on purpose.
- **正文**: No factories, no mass production. Just two hands, a small studio, and a lot of peach-scented silicone. Read how every TaoPeach buddy comes to life →（链接 Our Story）

### 留资区（Newsletter）
- **标题**: Get 10% off your first squish
- **正文**: Join the Peach Pit — our monthly(ish) letter with new drops, behind-the-scenes mess, and subscriber-only deals.
- **按钮**: Sign Me Up

## 4. Our Story（整页，直接可用）

> Once upon a time, we made a squishy peach for ourselves, just to squeeze after long days at the desk.
>
> Friends kept stealing it. So we made more. Then friends of friends started asking, and — long story short — our kitchen table became a studio.
>
> **Everything at TaoPeach is handmade in small batches.** We mix, pour, cure, and finish each piece by hand. That means your squishy might have a tiny bubble here or a slightly wonky smile there. We think that's not a flaw — it's a fingerprint.
>
> We use soft, slow-rising silicone that's safety tested, and we package everything like it's a gift — because most of the time, it is (even when you're "buying it for yourself").
>
> Thanks for being here. Now go squeeze something. 🍑
>
> — The TaoPeach Studio

## 5. FAQ（10 条，直接可用）

1. **Q: Are your squishies safe?**
   A: Yes. Our silicone is soft, slow-rising, and safety tested. All toys are designed for ages 15+ — they are not intended for young children or pets.
2. **Q: Are they handmade, really?**
   A: Really. Poured, cured, trimmed, and packed by hand in our studio. Small imperfections are part of the charm.
3. **Q: How long does shipping take?**
   A: Orders ship in 3–5 business days. Delivery to the US typically takes 7–15 business days with tracking.
4. **Q: Do you ship worldwide?**
   A: We currently ship to the US and Canada. More countries coming soon.
5. **Q: What's your return policy?**
   A: 30 days. If you're not happy, contact us and we'll sort it out — see our Refund Policy for details.
6. **Q: Do they smell like peaches?**
   A: Some of them! Scented options are marked on the product page.
7. **Q: How do I clean my squishy?**
   A: Wipe with a damp cloth and mild soap. No soaking, no hair dryers.
8. **Q: Can I order a custom design?**
   A: We love custom ideas! Email us at [EMAIL] — custom slots open monthly.
9. **Q: Will mine look exactly like the photo?**
   A: Close, but not exact — each is handmade, so colors and details vary a little.
10. **Q: Do you offer wholesale?**
    A: Not yet, but we're planning small wholesale runs. Join our newsletter to hear first.

## 6. 分类页短文案（每类 2 句）

- **Squishies**: Slow-rising, palm-sized stress relief. Squeeze one and feel your shoulders drop.
- **Desk Buddies**: Little characters that live on your desk, judge nothing, and make deadlines softer.
- **Gift Sets**: Curated squishy bundles in gift-ready boxes — for the person who has everything, including stress.

## 7. 邮件通知文案要点（Shopify 通知模板改这三处）

- 订单确认：加一句 "Your order is being handmade — thanks for supporting a small studio. We'll email tracking as soon as it ships. 🍑"
- 发货通知：加 "Your squishies are on their way! Tracking: {{ tracking_url }}. Typical delivery: 7–15 business days."
- 弃单挽回：标题 "Still thinking about it? 🍑" / 正文 "Your cart is safe and sound. Here's 10% to help you decide: WELCOME10"