# TaoPeach · 商品详情页模板 > 一个 SKU = 标题 + 卖点 + 详情段 + 规格表 + 政策短句 + 5–7 张图。 > Shopify 商品 SEO 栏:Title ≤ 60 字符,Description ≤ 155 字符(模板里已给)。 --- ## 1. 标题公式 ``` [名字] the [角色] — [触感/功能] Handmade Squishy ``` - 名字起人名(海外买家为"角色"买单,不为"型号"买单) - 示例:`Momo the Peach Cat — Slow-Rising Handmade Squishy` ## 2. 详情文案模板(照填) ```markdown **Meet Momo** 🍑 Momo naps 14 hours a day and judges absolutely nothing. Squeeze her and she rises back slowly — like she's taking her sweet time, and honestly, same. **Why you'll love her** - Slow-rising squish that actually relieves desk stress - Hand-poured and hand-finished in our studio (no two alike!) - Soft matte skin with a subtle peach scent *(scented version)* - Comes in a gift box with a note card — ready to gift (or keep) **The handmade part** Momo is made in small batches. Tiny bubbles and slight color variations are her fingerprints, not flaws. **The details** | Spec | Detail | |---|---| | Size | 3.1 in × 2.8 in × 2.6 in (8 × 7 × 6.5 cm) | | Weight | 2.5 oz (70 g) | | Material | Soft slow-rising silicone, safety tested | | Age | 15+ — not a children's toy | | Care | Wipe with damp cloth; no soaking or heat | ``` ## 3. SEO 字段模板 - **SEO Title**: `Momo the Peach Cat Handmade Squishy | TaoPeach` - **Meta Description**: `Hand-poured slow-rising squishy by TaoPeach. Gift-boxed, safety tested, ships from our studio in 3–5 days. Free US shipping over $39.` - **URL handle**: `momo-peach-cat-squishy`(全小写、连字符、不含日期) ## 4. Tags(Shopify 商品标签,影响站内搜索) ``` squishy, slow-rising, handmade, desk-buddy, gift, scented(如有), peach ``` ## 5. 拍摄脚本(沿用 TQ 五角度法 + 海外场景) | # | 角度 | 要求 | |---|------|------| | 1 | 主图:纯奶油白/米色背景 45° | 亮、干净、可加一个道具(书、咖啡杯) | | 2 | **手中比例**:握在手心 | 海外买家最关心尺寸感,必须有 | | 3 | 微距:捏压回弹 | 连拍或 3 秒短视频,放详情第 3 位 | | 4 | 场景:书桌/床头/礼品盒旁 | 讲"生活在这里" | | 5 | 礼盒开箱俯拍 | 对应 Gift-Ready 卖点 | | 6 | 全家族合影(同系列) | 拉连购 | | 7 | (可选)15 秒捏压 ASMR 短视频 | 详情页第一视频位,转化利器 | 统一:自然光,奶油白 `#FFF7F0` 或米杏 `#FDF0E3` 背景,色调和首页一致。 ## 6. 定价锚点(起步参考) | 档 | 定价 | 说明 | |---|---|---| | 单只基础款 | $16–22 | 美国手工 squishy 常规带(Etsy 同类 $15–30) | | 大号/复杂款 | $26–35 | 带香型/多部件 | | Gift Set(3 只礼盒) | $45–59 | 拉客单价主力,配 $39 包邮门槛刚好够 | 心里底线:售价 ≥ 成本(料+工+包装+头程运费)× 3,留出折扣和拒付空间。